Ford F-150 2024 Truck Price. From there, things get far more dramatic, with the xlt receiving a $5,680 price increase, followed by the lariat at $7,515, the platinum at $8,510, and the king. The stx starting point, “200b,” will be $1,185 cheaper than the 2024 stx (which was $45,995) and its “200a,” starting at $44,810.

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